Choosing the right furniture and fixtures in the hospitality industry is more difficult than the average layperson may realize. There are many factors to take into account, like what type of design your clientele is most comfortable with and who you are catering to.
A highway motel has a significantly different clientele than the Château Élan Winery & Resort in Braselton. Price is also an important consideration. If you’re not charging $300 a night, you can’t afford to splurge on luxury bedding – nor will your customers expect you to do so. That’s not a bad thing – it’s simply the reality of business and guest expectations.
Some hotels and resorts – due to location, purpose of the average guest’s visit and management’s goals and approach – can afford to go all out when it comes to implementing what can only be described as avant-garde hotel designs.
While these types of furnishings may not work for your hotel’s particular needs or budget, they may provide a bit of inspiration for the next time you update your furniture and fixtures.
Gone are the days when an excellent hotel experience required little more than a comfy bed and clean room for a good rate. Modern travelers expect continuous connectivity to utilize their own technology and enjoy ultimate convenience and customization – just as they would at home – in addition to enjoying great hospitality and comfy rooms.
Hotels across the country are keeping up with the times, too, and we’re not just talking about your standard, complementary Wi-Fi. Hotel technologies have come a long way and are continuing to evolve, finding ways to incorporate mobile devices and smart technology into the user experience. Here are some of the cutting-edge hotel technologies emerging in the hospitality industry.
Mobile Room Controls
It’s no secret smartphones have changed the way we live. Many retail and service businesses have begun developing their own proprietary apps to enhance customer experiences, and it’s no surprise the hospitality industry has jumped on the bandwagon as well. Many hotels and resorts are leveraging these virtually ubiquitous devices to enhance convenience and improve guest stays. In some cases, calling room service, adjusting a room’s thermostat and controlling lighting can all be done from the guest’s smart devices from anywhere on hotel property. Think of it as a ‘concierge in your pocket.’
We’ve seen it in airports for years now; the ability to check-in via self-service kiosk. Hotels are now adopting this technology as well. Certain hotels will let you check in from your phone the moment you get off your plane, but even more utilize self-service kiosks to keep lines at a minimum and help guests be on their way.
New technology being adopted at a number of Marriott and Hilton hotels allow guests to replace their old-fashioned room key with their smartphone. The functionality is similar to credit card tap-to-pay technology. The guest must first download the hotel’s app, but once they do, they simply hold their phone up to the door knob to unlock their room. This removes the hassle of picking up and returning a room key, not to mention the threat of losing it altogether.
From the hotel’s standpoint, you’re also getting free advertising and hooking the customer in to your app, which they are unlikely to uninstall immediately after they check out. Once they have the app they may discover they really enjoy the increased convenience and functionality it offers. It may even sway them to stay at your hotel or hotel chain in the future because they already have the app and they appreciated the functionality.
Streaming Over Cable
Many people have already cut the cord and moved to streaming exclusively, and a lot of hotels are following suit. In fact, industry experts are reporting guests will often decide where to stay based on whether or not it allows them to stream personalized content from their devices to their television, which gives them a more customized entertainment experience than TV alone provides.
Robotic Room Service
This technology is still rare, but hotels like the Marriott Los Angeles LAX have started employing resident robots for their standard room service deliveries. This technology cuts down on delivery time, lets guests hold on to their tip dollars and even allows guests to virtually interact with the robot prior to the delivery if something like a cancellation or change in order comes up.
Some hotels are opting to combine these new technologies into each room to create a more all-encompassing tech experience. Unofficially dubbed “smart rooms,” these hotel rooms allow for a completely customized experience. Guests will have access to smart TVs, wireless surround sound audio and all-in-one apps, like “myAway,” which allow guests to stream TV shows, play personal playlists, check in and out of their room and even check their flight status, all from their mobile device or TV.
Place a Premium on Guest Comfort
When it comes to hospitality, guest comfort is priority number one, whether that means staying up to date with the latest technology, or making sure your hotel, resort or timeshare is equipped with top-of-the-line furniture and fixtures.
Cash Liquidations is a national leader when it comes to FF&E, and provides comprehensive moving, installation, warehousing and project management services to hospitality industry businesses updating FF&E. If you have questions about our FF&E services or wish to schedule a consultation, we encourage you to reach out to Allen Moore by calling 478-992-9901.